Effective science communication is vital - not only for explaining the importance and impact of research to the public, media and funders, but also for cross-disciplinary collaboration.
Designed for scientists and others with a strong scientific background in academic, industrial, commercial and professional settings, this set of three interwoven one-day workshops focuses on storytelling and sparkling language for effective and inspiring communication, and examines how the changing media landscape is providing new ways to tell compelling stories about research.
Just get in touch through our web form or email training@firstcreatethemedia.com if you’d like more detailed information about each day or to make a booking enquiry.
1: Storytelling for scientists
You will learn:
About the importance of narrative and storytelling in science communication
About the basic elements of story structure and the key components of a strong story
How to find the plot, characters and emotions in a piece of scientific research and use them to construct a compelling story
2: Do you speak ‘Scinglish’?
You will learn:
About the role of language in effective science communication
How to summarise complex research in simple, sparkling sentences
Jargon-busting, creating effective analogies and communicating statistics clearly
3: Hitting the headlines
You will learn:
How scientific stories get into the news
'Old media, New media and You media' - what the changing media landscape means for science communication
How to build positive relationships with press officers and journalists
Top tips for effective communication through the media
Please get in touch through our web form or email training@firstcreatethemedia.com to find out more or to book.